There is a moment before every round when nothing has happened yet. The first tee is quiet, the card is blank, and the day still holds every score you might shoot. Your bag stands beside you, holding everything you need and nothing you don't. We think of that moment as the calm before the swing — and it is the moment the Links bag was made for.
When our designer Gwyn Jones wrote about the philosophy behind the Links bag, he described the objects he has always been drawn to: a well-made watch, a pair of boots that carry a story - things that transcend their purpose and become companions to a way of living. The first Links, in black full-grain leather, was built to keep that company. Today there is a second expression of the same idea. The Cream Links is now open for pre-order.
What is the Cream Links?
The Cream Links is a premium golf stand bag from Avgar. It takes the refined silhouette of the original Links golf bag and renders it in cream full-grain leather or vegan leather. It houses a full fourteen clubs without bulk, carries on dual straps designed for perfectly balanced comfort, and rests on integrated stand legs that provide effortless stability on any terrain. It is finished with renowned YKK zippers and precise detailing throughout, and it is available for pre-order at $1,400.00 NZD through avgarsport.com.
Why cream
Most golf bags are designed to be noticed. The Cream Links is designed to belong — beside the first tee at dawn, against the grass of the fairway, leaning by the clubhouse door at the end of the day. Cream does not announce itself. It holds the light quietly, and it asks the same question Gwyn posed of every bag: does it reflect who you are?
The original Links was about restraint - a form that carries exactly what matters, nothing more, nothing less. The cream colourway carries that thinking somewhere softer. Compact in form, with elegance personified, it is a bag for the golfer who has stopped needing to make a point.
Considered, not decorated
The details of the Cream Links are the details of the Links family, and none of them is there for show. Fourteen clubs sit in a silhouette that stays slim on your shoulder. The dual carry straps balance the weight so the walk stays easy on the back nine. The integrated stand legs deploy without fuss and hold steady whether you set the bag down on tee box, fairway or practice green. The zippers are YKK - the quiet standard for hardware that simply works, round after round, year after year.
Like the original Links, the Cream Links comes from New Zealand and is delivered door to door. Avgar Sport carries the FernMark, the New Zealand Government's official accreditation of origin - a mark of where our work comes from, and a provenance we are proud to put our name beside.
How the pre-order works
The Cream Links is offered as a pre-sale at $1,400.00 NZD. You can purchase the bag now directly through the pre-order page, and our team will be in touch to confirm your reservation, and organise shipping as soon as it is available.
For golfers who want something singular, our bespoke programme remains open - a way to create a Links that is uniquely yours.
Frequently asked questions
What is the Avgar Cream Links golf bag?
The Cream Links is a premium golf stand bag by Avgar Sport, available in cream full-grain leather or vegan leather. It holds a full set of fourteen clubs, carries on balanced dual straps, and stands on integrated legs, finished with YKK zippers and precise detailing.
How much does the Cream Links cost, and how do I pre-order?
The Cream Links is available for pre-order at $1,400.00 NZD. Reservations are made through the product page at https://avgarsport.com/products/avgar-cream-links-golf-bag
How is the Cream Links different from the original Links bag?
The original Links is crafted in black full-grain leather; the Cream Links is available in cream full-grain leather or vegan leather. The form, fourteen-club capacity, dual straps and integrated stand are shared across both.
Where is the Cream Links made?
The Links bag comes from Avgar Sport in New Zealand and is delivered door to door. Avgar Sport carries the FernMark, the New Zealand Government's official accreditation of origin.
The first Links asked a simple question of every golfer who stood beside it. The Cream Links answers it a little more softly. Pre-order yours here — and if you haven't yet, read Gwyn's essay on the philosophy behind the Links. It is the best introduction we could give.
