Reseller Registration

1. How the Online Reseller Model Works 
At a high level, the process works like this:

• The Reseller lists approved Avgar products on their own online store;
• The product purchase price displayed on the website will be 15% discount off Avgar’s Ex Factory Door RRP with the customs and international shipping cost added. The Online Resellers price at their discretion will include local shipping or not. If Avgar has a local distributor then shipping will be calculated from that country’s distributor not from New Zealand;
• The Reseller then places the matching order through Avgar’s website using their Reseller login. (Large orders should be notified in advance to ensure reasonable lead times);
• The Reseller pays Avgar for the product at the price indicated by their specific catalogue including customs shipping and insurance;
• Avgar picks, packs, dispatches, and delivers the product to the customer (DDP);
• Avgar handles dispatch updates, customer service, and post-sale support.

2. What the Reseller is Responsible For
The Reseller’s job is to drive sales through their online platform, represent the brand properly, and submit clean, accurate orders so Avgar can fulfill them quickly. 

• 2.1 Website and Checkout 
  • Operate a functioning e-commerce store with working checkout and payment processing;
  • Provide clear product pages, pricing, and policies that meet local e-commerce rules;
  • Prevent and manage fraudulent orders before submitting to Avgar.

• 2.2 Product Listings & Brand Presentation
  • Only list products that Avgar has approved for resale;
  • Use Avgar-provided imagery, descriptions, and specifications (do not rewrite key claims without approval);
  • Keep the Avgar brand positioning premium: no spammy marketing, no misleading claims.

• 2.3 Fixed Pricing
  • Products must be listed and sold at Avgar’s fixed price / RRP;
  • Resellers must not discount, run coupon codes, bundle below price, or use ‘hidden discount’ tactics without written approval;
  • If in doubt, ask Avgar before launching any sale or promotion involving Avgar products.

• 2.4 Customer Communication Before Purchase 
  • Answer customer questions before purchase using Avgar FAQs and reseller training guidance;
  • Set expectations clearly around delivery time, fulfillment process, and product use;
  • Do not promise returns, refunds, or warranty outcomes beyond Avgar’s policy.

• 2.5 Submitting Orders to Avgar 
  • Place the order through Avgar's website using the resellers unique login;
  • Submit accurate customer delivery details: name, address, phone number, email (where required);
  • Double-check the exact product, colour, and quantity match what the customer purchased.

• 2.6 Shipping & Insurance Costs 
  • Shipping and insurance are paid by the Reseller;
  • These charges will be applied at checkout or invoiced depending on the ordering process.

• 2.7 Handling Customer Issues 
  • If a customer contacts the Reseller about dispatch, tracking, returns, refunds, or warranty, the Reseller should direct them to Avgar and/or promptly forward the enquiry to Avgar;
  • Reseller supports the process by collecting any required information from the customer.

3. What Avgar Is Responsible For
Avgar’s job is to fulfill reseller orders, dispatch products, and manage customer support once the order has been placed through Avgar.

• Providing the approved product catalogue and pricing;
• Providing the Reseller access to ordering through Avgar’s platform;
• Picking, packing, dispatching, and delivering the product to the customer;
• Providing tracking and dispatch communication where available;
• Handling customer service after the order is placed with Avgar;
• Managing returns, refunds, and warranty claims in line with Avgar policy;
• Providing approved brand assets and updated product information. 

4. Returns, Refunds, and Warranty (How It Works)
Because Avgar fulfills and supports the product after dispatch, Avgar manages the returns and warranty process. This keeps the customer experience consistent and protects the brand.

• All returns must be approved by Avgar before a customer sends anything back;
• Refunds are handled under Avgar’s published returns policy;
• If a product is returned, the condition must be acceptable on inspection and all parts/components must be included;
• Refunded, cancelled, or fraudulent orders are excluded from reseller commission/margin benefits.

5. Compliance and Brand Protection
Avgar protects its brand by ensuring every reseller follows the same standards. If a reseller breaks these rules, Avgar can suspend the reseller discount code or end the relationship.

• Avgar may audit product listings and prices at any time;
• Avgar may request updates to product copy, imagery, or marketing claims;
• Repeated pricing breaches (selling below fixed price) will result in immediate corrective action and may lead to termination;
• Misuse of Avgar branding or misleading advertising may lead to suspension or termination. 

6. What Success Looks Like
A strong reseller relationship is simple: the reseller sells in a way that protects the premium brand, orders cleanly and quickly, and communicates responsibly. Avgar fulfills fast, supports customers well, and keeps the reseller stocked with accurate product information.