Heather Anderson on the Ways to Wealth Podcast
Some products arrive quietly. Others stop people in their tracks.
When Avgar Sport debuted Uforia at the PGA Show, it wasn't a calculated launch moment — it was simply the first time most people had seen something genuinely, unmistakably different. On the field day before the show opened, golfers and industry insiders gravitated toward the stand not because of a campaign or a pitch, but because there was nothing else like it. Influencers picked it up. Millions of people watched. And a Shopify system briefly shut the site down, convinced the surge of orders couldn't possibly be real.
It was.
Heather Anderson, founder of Avgar Sport, recently joined Charlie on the Ways to Wealth podcast (EP138) to talk about what came next — and what came long before.
The conversation starts where Heather's story starts: a farm in Southland, one of five children, a mother who believed if anybody can, girls can. It's where she learned that everything can be improved, that there's opportunity on every corner, and that making something well is one of the most honest things a person can do. That philosophy carried through decades of building physiotherapy clinics, childcare centres, and businesses — and it's the same philosophy behind every detail of Uforia.
There's a word Heather uses in the episode for this way of working: agency. Not designing to a specification, but taking complete ownership of a concept — asking not just how to make a bag, but how to make something that frees the golfer to play exactly as they choose.
"I think my style of leadership is ‘agency’. I like the people to be able to have freedom to use all the skills they have."
"You take a task and you take full responsibility for it. You complete it a hundred percent and you enjoy it a hundred percent — because it becomes your passion and your life and soul. So really the bag to some extent is the end product of that [committment to] agency."
Also in the episode, Heather talks candidly about the work that goes with a viral moment. The assembly lines. The component volumes. The logistics of shipping a handcrafted New Zealand product to customers in 34 countries. The hard-won knowledge of distribution contracts, HS codes, and what it actually takes to get something this complex — and this quality — from Auckland to the world.
It's a clear-eyed account of what it looks like to build something truly worthy of the game.
